With two decades of experience in UX research and a background in applied psychology, I founded User Logic to help companies build products that truly resonate with their users. My approach combines rigorous mixed-method research with a deep understanding of human behavior to deliver actionable insights that drive results.

Panel 1

Our Services Include:

Generative & Evaluative Research: Uncovering user needs and testing product concepts through interviews, usability studies, and ethnographic research.

Behavioral Analysis: Using principles of psychology and applied behavior analysis to understand and influence user behavior for improved product outcomes.

AI-Driven UX: Consulting on the design and implementation of ethical, user-friendly Generative AI tools, particularly in the healthcare and education sectors.

Design Strategy & Problem Solving: Guiding product teams to define their research questions, create data-backed personas, and build a research-driven product roadmap.

Panel 2

Clients & Achievements

We have a proven track record of delivering measurable value for global companies.

Selected Client Experience:

  • HBO Max & Disney: Optimized user experiences for major streaming platforms, leading to increased engagement and satisfaction.

  • eBay: Designed research frameworks that contributed to an 80% improvement in customer satisfaction and a 30% increase in monthly transactions.

  • Cisco & Genentech: Led Human-Centered Design initiatives for enterprise-level applications and new digital technologies.

  • Electronic Arts (EA): Improved gameplay satisfaction and player retention through comprehensive UX research.

Key Achievements:

  • Designed wearable biometric systems to improve athlete performance.
  • Increased learner performance by 50% through innovative e-learning platform design.
  • Enhanced user adoption and engagement by 30% through tailored research strategies.
Panel 3

Expertise & Certifications

Expertise:

  • Research: Mixed-methods (Qualitative & Quantitative), A/B Testing, Competitive Analysis
  • Data: Data Analysis & Visualization (SQL, Tableau, SPSS)
  • Tools: UserTesting, Qualtrics, Figma, Miro, Jira

Certifications:

  • Instructional Technology and Design
  • Advanced Marketing and Growth Strategies (Wharton)
  • Business Process Management

Panel 4 Placeholder